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"Every man likes a good pair of jeans. Should they cost around $200? Nope! Why do they? Because the few companies that truly understand denim were conceived before ecommerce was widely adopted. These old brands go through multiple sales layers for their product to reach the final consumer (resulting in the consumer massively overpaying for the product). And no, they can't offer a fair price at their own ecommerce sites because they would be undercutting the rest of their sales channels."